Is your Blog worth reading?

A lot of people work long and hard on their blog to make it look pretty, only to find that they hardly get any visitors, and any visitors that they do get don’t seem to stick around and comment on their posts. Well the truth is that most blogs out there just aren’t worth reading. I think that over the last couple of years there has been a myth going around that made people believe that people care about what they think on every topic, no matter what the topic is and what that person’s thoughts are on that subject. While writing in their blog people need to answer three questions:

1. Does anyone care about this topic?
Guess what, just because you care about the new law that restricts the speed limit on your street to 25 mph doesn’t mean that anyone else would. It might be better to think of something that affects a few more people than the people on your street. A blog on your town’s politics might even be a little to local for your blog, unless your blog deals with you town in general. Try to keep in mind that people from around the world can access your blog, so a broad topic might work better in general.

2. What makes my opinion worth reading?
Guess what, just because you have seen all six star wars movies, doesn’t make you an expert on the benefits of space exploration. Try to stick to what you know, and even include references to people that might know more then you, and have more creditability then you. The more evidence that you add to your opinion, the more credible you will appear to people that happen to come across your blog.

3. What makes your opinion different than that of the general public?
A lot of people tend to write in their blog about why they think a bad movie sucks, or why they think that we should pull the troop out of Iraq. A better idea would be to write about why you love a bad movie, or why you think that we should raise taxes. If you’re just writing what everyone is thinking, then there will be little room for discussion.

No matter what you’re writing about, try to keep it fresh and entertaining. Nobody wants to read the same blog over and over again.